A proposal for an integrated marketing framework for emerging high technologies

The waves of change and rapid development of high tech products force industries and firms to seek new ways to compete and survive. Just as a cyclone of emerging new products seem to influx the market, new strategic business planning are discussed in many research area. Knowledge of this important domain of high technology marketing strategy remains limited and relatively small amount of literature, most of which is found in a few general marketing textbooks, addresses this specific topic. This paper therefore aims to develop a strategic integrated marketing framework that is workable in the convergence for high tech product, services, information and experiences. It focuses on renewable energy business perspective ocean thermal energy conversion (OTEC) that converts the heat trapped in the surface of the ocean at temperate regions and converts it into energy at a designated temperature. This paper adopts qualitative approach in its efforts to explore a new body of knowledge in strategic high tech marketing mix focusing on the themes derived from marketing environmental forces and framing an innovative solutions for the sustainability of emerging high tech business milieu in Malaysia

Critical success factors of manufacturing solution adoption: a qualitative case study in metal-stamping industry

Manufacturing solution like Enterprise Resources Planning (ERP) system is designed for the manufacturing organization to link the fragmentation of the data and information because it integrates and streamlines internal processes by providing a suite of software modules that cover all functional areas of a business. However not all ERP system project implementation is successful especially the high-mix industry because the production process is rather complex and requires to involve a lot of resources and time. These have resulted a number of researches focusing on finding the critical success factors (CSFs) of the manufacturing solution implementation. This qualitative research built a case study in a sheet metal-stamping company that operated under Make-To-Order (MTO) and high-mix environment. Face-to-face interviews were conducted and data were coded and analyzed using Nvivo 10 software. Researchers identified 10 Critical Success Factors for high-mix sheet-metal industry. This research also identified 5 success measures on manufacturing solution adoption. Researchers argue that user paradigm on success relied on the system usability and user satisfaction. In conclusion, manufacturing users still have high believed in manufacturing solution implementation because it could bring real benefits to the company eventhough there are implementation challenges

A review of cross-cultural analysis on energy behaviour consumption in residential building between Malaysia and Japan

Energy saving behaviour is unique and complex. The role of culture in shaping energy usage patterns in Japanese and Malaysian households is focused in this review study. The Japanese is much better in terms of energy savings behaviour in order to decrease the emission of the country. It will help to sort out energy usage patterns that are rooted in the Japanese culture and thus resistant to rapid changes in technological aspect of buying household appliances. The Japanese daily use of appliances is more effective and efficient than Malaysians who make up one-third of the Japanese population. The impact of occupant behaviour on energy consumption is therefore crucial to be investigated. The findings from this investigation can develop an improved green technology usage for sustainable development in Malaysia

Product lifecycle management technology assessment: a case study in the industrial equipment industry

Product Lifecycle Management (PLM) adoption is very important for companies to sustain and stay competitive in market particularly to the organizations that involving from design to manufacturing. Many companies are struggling whether to adopt PLM because implementing PLM involves very extensive changes in intra and inter-organizational practices. PLM assessment is an important activity in the pre-implementation stage to determine the scope of implementation. However, the requirements and scope of implementation are always influenced by the users’ paradigm of “needs” instead of the company’s current PLM maturity level. This research covered the PLM assessment in using Capability Maturity Model (CMM) and Analytical Hierarchy Process (AHP) focused in PLM technology components. The research was based on case study approach conducted in an Industrial Equipment company. The scope of assessment was to investigate the technology components in respect to data, process and methodology. The empirical results showed PLM technology components prioritization determined through the hierarchy analysis could provide more consistent output compared to user’s direct judgement. The authors argue that PLM assessment in technology components prioritization requires consideration of its maturity level because the outcomes provide a better guideline to define a strategic roadmap for PLM implementation

COVID-19 pandemic crisis: the recovery strategy of hotel business in Bengkulu City through adoption new-normal

The pandemic has had a worldwide economic impact. During the turbulent period in Indonesia, Bengkulu's gross domestic product (GRP) was the lowest in Sumatra in 2020. During the pandemic COVID-19 crisis, it is essential to investigate hotel business recovery strategies in Bengkulu. The purpose of this study is to determine the level of customer satisfaction in TripAdvisor's adaptation to new-normal conditions, as well as how business hotels used the COVID-19 standard operating procedures (SOPs) policy at City hotels in Bengkulu. The study employed the content analysis technique, which was carried out by evaluating 302 TripAdvisor reviews and was followed by first-hand observations of a selection of hotel businesses in Bengkulu. The study's findings reveal that the client is pleased with the improvements, and the hotel followed the standard COVID-19 practice of wearing masks, washing hands, and keeping a safe distance. According to the findings of this study, the government should put its faith in hotel operators whose local communities are affected by the rules that have been enacted

Waqf between the past and present

Waqf plays a very important role in Muslim societies. It has been the main source for various public services provided to communities. It has been marginalized as a mere charity, although it has historically been successful in producing sustainable income and reducing poverty levels in Muslim countries. Traditionally, the creation of Waqf is inculcated in Muslims’ culture, and included all walks of life. It has also contributed to the service of man in various areas of development. Nonetheless, in modern times, Waqf has seen a declining role, which raises a number of questions as to what factors actually led to an earlier growth of Waqf, and what was the factor associated with its later decline. This review propagates a historical narrative of Waqf, highlighting the reasons for its decline and the need for reform. The paper concludes that if Muslims have good governments that can manage the funds are transparent, reformulates the laws governing Waqf, and design an integrated network of sciences to monitor issues and problems; they can realistically revive the practice of Waqf. The proper management and disbursement of Waqf can become a great source of revenue for the Ummah

The value of big data analytics pillars in telecommunication industry

In the Big Data age, businesses in every industry must deal with vast volumes of data. Several experts and practitioners have lately emphasized the need of understanding how, why, and when Big Data Analytics (BDA) applications may be a valuable resource for businesses seeking a competitive edge. However, BDA pays off for some firms while failing to pay off for others due to the fact that investment in Big Data continues to present significant challenges due to the missing link between analytics capabilities and firm performance. According to a recent survey, many businesses spend the bulk of their time analyzing data, with only a tiny fraction employing Big Data Analytics to forecast outcomes and even fewer utilizing analytics apps to enhance processes and strategies. As a result, BDA is not widely used, and only a few companies have seen any benefit from it. To address this issue in the telecommunications domain and in light of the paucity of research on the subject, this study focused on the BDA Pillars (BDAP) in order to achieve benefits through increased revenues and cost savings. For the purpose of this research we have adopted qualitative approach with case study method, and technique of data collection includes semi-structure interview and document analysis. The Delphi technique and in-depth interviews conducted confirmed the existence of five critical elements that contribute to the sustainability of BDAPs and their impact on firm performance

Legal considerations on OTEC deployment in Malaysia

It is predicted that the world’s primary energy demand would rise to 37% higher by the year 2040, and this would consequently increase current pressures on the global energy system. This would in turn make renewable energy more viable against non-depletable and sustainable energy. Malaysia has made an effort to meet this energy forecast by reducing the reliance on biomass for energy production, and is committed in making it a reality. The ocean thermal energy-driven development based on the ocean thermal energy conversion technology (OTEC) has great potential in leading the Malaysian renewable energy industry. However, this cannot effectively take place until certain legal impediments are identified. Thus, a legal analysis must be conducted to provide the Malaysian government or any government authority in the world to be aware of such legal impediments in ensuring success of their OTEC venture. Given the industry is at its infant stage, such a legal review is hoped to eventually promote further legal analysis on OTEC-related activities